Havaianas
+ Dolce&Gabbana
Collab, Campaign design,
Creative direction
+ Dolce&Gabbana
Collab, Campaign design,
Creative direction
About
This irresistible collection combines the celebrated Brazilian lifestyle with the Italian creativity.
Dolce&Gabbana is an iconic Italian fashion brand founded by Domenico Dolce and Stefano Gabbana in 1985. Renowned for its bold and luxurious approach to design, the brand has become a global symbol of high fashion. Infused with a glamorous aesthetic, its collections often draw inspiration from Italy's rich cultural heritage.
Dolce&Gabbana’s mission is to design, produce and distribute high-end clothing, leather goods, footwear and accessories under the Dolce&Gabbana brand. The brand has more than 300 boutiques around the world.
This irresistible collection combines the celebrated Brazilian lifestyle with the Italian creativity.
Dolce&Gabbana is an iconic Italian fashion brand founded by Domenico Dolce and Stefano Gabbana in 1985. Renowned for its bold and luxurious approach to design, the brand has become a global symbol of high fashion. Infused with a glamorous aesthetic, its collections often draw inspiration from Italy's rich cultural heritage.
Dolce&Gabbana’s mission is to design, produce and distribute high-end clothing, leather goods, footwear and accessories under the Dolce&Gabbana brand. The brand has more than 300 boutiques around the world.
[BRAND STRATEGY]
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipiscing elit
Ut enim ad minim veniam
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
We've broken the Internet.
Global sold out less than 72h
In Brazil, the collection sold out in 8h
US$ 13MM in earned media
10x historical social media engagement
In Brazil, the collection sold out in 8h
US$ 13MM in earned media
10x historical social media engagement
Download images ︎︎︎
Client
Havaianas,
Global Creative Studio
Global Brand & Comms Director
Rafael Nadale Souza
Global Brand Manager
Julia Cecchini
Brand Relations Manager
Matheus Periañez
Art Director
Erick Correa
Agency
Tég, Creative Intelligence Bureau
Executive Direction
Stephanie Bordignon Noelle
Creative Direction
Case Photography
Guilherme Collado Garofalo
Content Strategy
Nathalia Levy
Design
Laís Matias
Sariana Fernandez
Production Company
Models
Executive Production
Fotografia e Direção de Imagem
Assistência de câmera
Maquinário
Produtor de set
Estilo
Beleza
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