About creators

The “Feita de Ginga” collection celebrates the rhythm, movement, and soul that make Brazil unique — a spirit that lives in every step, every smile, every swing of the body.

To bring this energy to life, the Hero film and campaign were shot in Salvador, Bahia — a city that moves to the beat of its own drums and stands as one of the greatest symbols of Afro-Brazilian culture. The creators Dan Orrico, Carine Barbosa, Camilan, and Rafa Pereira were carefully chosen to honor local talent and authenticity. Each of them brings their own story and artistic expression, rooted in Bahia’s vibrant culture — from dance and music to fashion and community.

The Hero video was produced by Puritana, a local production company that describes itself as “the solid foundation for something new.” Their creative vision and connection to Salvador’s essence helped translate the collection’s message into powerful imagery that feels alive, real, and full of ginga.

Dan Orrico

Carine Barbosa

Camilan

Sabrina Ginga

Rafa Pereira