On Labs Boston
400 Newbury St.
April 17
400 Newbury St.
April 17
Yes, the future of running is here.
On Labs Boston is a space where you can see our latest innovations in action. It's a unique opportunity to experience our revolutionary LightSpray™ technology and to own the Cloudboom Strike LS, seen on podiums worldwide. Got three minutes? Watch a robot spray our lightest upper live. Then, hop on a treadmill and feel the future. Exclusively available in limited quantities.
Want the full look? Discover our Marathon Edit, a curated assortment of high-performance running gear for training and race day. Then, get a free race-day kit, enjoy a live course preview, and celebrate the big race with free flowers and tattoos. We're only here for a short time, so don't miss out.
On Labs Boston is a space where you can see our latest innovations in action. It's a unique opportunity to experience our revolutionary LightSpray™ technology and to own the Cloudboom Strike LS, seen on podiums worldwide. Got three minutes? Watch a robot spray our lightest upper live. Then, hop on a treadmill and feel the future. Exclusively available in limited quantities.
Want the full look? Discover our Marathon Edit, a curated assortment of high-performance running gear for training and race day. Then, get a free race-day kit, enjoy a live course preview, and celebrate the big race with free flowers and tattoos. We're only here for a short time, so don't miss out.














The 2025 Boston Marathon, the 129th edition of the race, is scheduled to take place on Monday, April 21st. This year's race also marks the 250th anniversary of Patriots' Day. The race starts in Hopkinton and ends on Boylston Street in Boston.
The Boston Marathon is an annual marathon race hosted by several cities and towns in greater Boston in eastern Massachusetts, United States. It is traditionally held on Patriots' Day, the third Monday of April.[1] Begun in 1897, the event was inspired by the success of the first marathon competition in the 1896 Summer Olympics.[2] The Boston Marathon is the world's oldest annual marathon and ranks as one of the world's best-known road racing events. It is one of seven World Marathon Majors. Its course runs from Hopkinton in southern Middlesex County to Copley Square in Boston.
The event attracts 500,000 spectators along the route, making it New England's most viewed sporting event.[4] Starting with just 15 participants in 1897, the event has grown to an average of about 30,000 registered participants each year, with 30,251 people entering in 2015.[5] The Centennial Boston Marathon in 1996 established a record as the world's largest marathon with 38,708 entrants, 36,748 starters, and 35,868 finishers.[4]






About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Fourteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 60 countries globally and engages with a digital community on www.on.com.
Crew, Making of
Shot on iPhone 12 Pro Max,
Fuji X-T4, Canon 5D Mk III, DJI Neo, Kodak Easyshare c713
18th of March
Hatch Memorial Shell
Back Bay Area















































On Labs Boston
400 Newbury St.














19th of March
Fairmont Copley Plaza
138 St James Ave











