A design bureau and production company based in São Paulo that connects brand identity, experience and strategic planning through research, interdisciplinary methodologies, rigorous technique and networked creativity. Tég develops innovative projects across industries with simple solutions for complex challenges, bridging brands & culture with a timeless yet contemporary assertion.
New Business
Havaianas <3 Dolce&Gabbana collabs solds out in global launch
Dolce & Gabbana and Havaianas are joining forces for an exclusive collection of flip-flops that blend Italian luxury with Brazilian beach style. This collaboration presents four distinct designs featuring eye-catching patterns, including leopard print, zebra print, and Mediterranean-inspired motifs.
Jun 2024
Client
Soho House São Paulo and Tég debuts partnership in South America connecting creativity and culture
Soho House debuts it's creative-social-club in South America with a thoghtfully reimagined premise at São Paulo's iconic 1904's Matarazzo Complex – surrounded by it's exhuberant tropical gardens and vibrant cultural network. Tég was chosen as the venture's local strategic partner, developing the business' communications through all active digital channels, building brand desire, member acqusitions and retention – highlighting a contemporary global vision and a deep entaglement with brazilian design, arts and crafts.
Mar 2024
Client
InvestNews unveils bespoke Tég rebrand project inpired by press legacy and digital fluidity
O portal passou por um rebranding liderado pela agência Tég, Bureau de inteligência criativa. O projeto contempla uma nova marca-tipograma – desenho em colaboração com InariType – e sistema visual reformulado, além de interface para o site e redes, que refletem sua visão de futuro. Sua expressão é leve, contemporânea e sofisticada, e projeta o momento da companhia.
Fev 2024
Client
Tég + Havaianas launches international joint operation as Global Creative Studio
More information to-be announced.
“A parceria representa mais agilidade e um olhar de fora da marca para trazer referências e elevar o nível das entregas. O time global de Havaianas tem a responsabilidade de guiar as melhores práticas e estabelecer a agenda visual – e a Tég terá um papel fundamental para isso ser possível”, diz Marina Sequeira Ponzini, executiva responsável pelo Global Marketing de Havaianas.
Jan 2024
Client
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